Culture Guide: K-pop

Sports, cinema and culture in Brazil and around the world: explained news, stories and guides to explore with Becoartes.

Stray Kids in a promotional image connected to K-pop's arrival at Rock in Rio 2026.

Rock in Rio 2026: K-pop reaches the Palco Mundo and changes the festival conversation

With Stray Kids as headliner on September 11, this edition puts the festival before a larger question: how to bring legacy, global fandom and Brazilian music into the same cultural space.

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